16 Apr 045: Why VR Will Explode In China
Nikk Mitchell discusses the pros and cons of being a Westerner running his own VR company in China. He talks about why VR will go mainstream in China before it does in the west.
FINDING BUSINESS PARTNERS
Get active in an online community. Nikk gave valuable information and comments and even created tutorials. This is an avenue to find partners. But you can’t be spammy. You have to add value.
THE PROS & CONS OF BEING A WESTERNER IN CHINA
The pros are you stand out. You’re noticeable. The con is you’re noticeable in a shallow way. You may generate interest but the follow-through may be minimal. People work with their own people. The way Nikk gets past this is to get out of the way. At a conference booth, he’ll be approached by a potential Chinese client/partner. He talk for a bit and then hand over the conversation to his Chinese colleague. It’s an obstacle you’ll need to deal with.
VR: FOCUS ON THE BUSINESS SIDE
Creatives need to focus on the business side of things. If you have a cool product (be that tech or IP) but no marketing and sales – it doesn’t matter. But if you have the marketing and sales, your product will go far.
READ BETWEEN THE LINES
In China, things are not said directly. Nikk told of a funny example back when he ran a bar how the big boss fired someone with such subtle language, Nikk didn’t realize the guy had been fired. The boss told the worker they were restructuring and the worker could take two days off – which in China means – indefinitely. Who knew?
VR WILL BE MAINSTREAM IN CHINA BEFORE THE WEST
China has the unusual ability to adopt new things and abandon old things. Like cash, for example. Everyone uses a digital wallet. Back in 2015, VR grew too fast in China and lots of companies went broke. Plus the public wasn’t happy with the subpar content. Nikk says once technology and content catch up, VR in China will bypass VR in the west.
And stay tuned for our big announcement. The China List – our membership website to connect writers and producers in Hollywood and China is expanding. We will have a new look and website called The Asia List. Besides China and Hollywood, soon writers and producers from South Korea, Japan, Thailand, The Philippines, Indonesia, Taiwan, India, etc. will be able to connect. Stay tuned for more details.
China Hollywood Greenlight Podcast – Episode 045
Nikk Mitchell, Owner of FXG – a VR company in China
Host: Caryn McCann
Twitter: @chnlist https://twitter.com/chnlist
Guest: Nikk Mitchell, CEO of FXG – A VR company in China
Company website: https://www.fxg.space
You can also DM Nikk on Twitter about cameras and China at Nikkmitchell
YouTube : FXGVR