China’s film, TV and internet markets are booming. How do American writers and producers get in on the action? By understanding the Chinese audience. But how? By creating a Chinese avatar for your target audience.
The gold rush mentality of China’s film market has overshadowed the huge potential of China’s TV market. However, with the explosion of Chinese video and streaming sites – Chinese TV could be the next mother lode. So how do you break into China's TV market?